Who would have thought that in 2025, a new car brand would emerge, let alone from the traditional automaker Chery? It's Jetour Crossland, which has just been officially launched.

As a luxury off-road product series under Jetour Automobile, Jetour Crossland's confidence stems from Jetour's astonishing performance of 1.5 million vehicles sold in six years. It will be a crucial pillar supporting Jetour Automobile's target of 800,000 vehicles in 2025.

At the Jetour Shanhai Series model launch, Chery teased a vehicle capable of climbing mountains and crossing seas. Now, it officially debuts in Jetour Crossland, marking one of the record-breaking events in China's automotive market in 2025. Jetour Automobile is making no apologies in the off-road market!

Jetour Crossland dares to challenge the impossible in the market, a natural outcome of Chery's global independent research and development and strategic layout, and an inevitable choice for the development of China's automotive industry.

With the official launch of Jetour Crossland, Chery has finally joined the fierce competition in the global luxury off-road SUV market. It will bring more inspiration to this market, potentially triggering a new round of reshuffling in the off-road SUV market.

China's automotive industry is facing the largest and most profound transformation in over 70 years, with new technologies, new brands, and new markets being the most prominent features.

Following electric smart cars, flying cars have become one of the future mobility ecosystems, and off-road vehicles have become a rare blue ocean opportunity amidst market competition.

The Tank brand has become the absolute mainstay of Great Wall Motors, and BYD is also actively promoting its Equation Leopard brand. Electric drive is propelling off-road vehicles into millions of households faster, creating another unique market where "if you have the car, it will sell well" after the SUV market.

Beyond technologies like large refrigerators and big-screen TVs, what's impressive are the wild technologies such as in-place U-turns, wading through water, and in-place jumps. However, models equipped with such technologies often come with a price tag in the millions.

Now, Jetour Crossland has taken a step further, announcing that its off-road SUV can not only traverse mountains and cross waters but is also an amphibious all-rounder.

At the Jetour Crossland launch event, six extreme off-road technologies, including two exclusive powertrain systems under the "Crossland Architecture," an off-road chassis with a gimbal system, four-wheel independent control, forward-looking preview, and a pressure-relieving intelligent oxygen cabin, made a grand debut. The hybrid-dedicated 2.0TD engine and the world's first longitudinally mounted front-wheel-drive 2-speed DHT form the Kunpeng Super Hybrid CDM-O system, while the Crossland Amphibious Golden Range Extender CEM-O system, with its 800V navigation propeller, enables amphibious travel.

As new products under the Crossland Architecture, the all-terrain luxury off-road SUV – Crossland G700, the all-terrain luxury multi-functional pickup truck – Crossland F700, and the ultra-luxury amphibious off-road SUV – Crossland G900, will be successively launched and released starting from the third quarter of 2025.

According to Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., the launch event for the first model of Jetour Crossland will be held in Dubai, UAE. This means that from its inception, Jetour Crossland is committed to becoming the world's first electric hybrid off-road brand, and the global market is indeed Chery's strength.

Whether it's BYD's Yangwang or Jetour Crossland, from technological development to brand building, Chinese automobiles have officially entered a new era of creation and leadership, transitioning from imitation and following.

Even though models like Haval H6, Changan CS75, and Geely Boyue have won their rightful sales status in the Chinese automotive market with leading sales volumes, they still face insurmountable barriers from multinational automakers.

With the popularization of electric drive technology and the rise of smart cars, independent automakers have achieved a true global breakthrough for Chinese automobiles with courage and confidence that multinational automakers could not have imagined, making multinational automakers feel the latent power of Chinese automobiles for the first time.

The stage for Jetour Crossland's debut is the pinnacle moment for Chinese automobiles. Whether it's the brand, technology, or the cars themselves, their followers are no longer limited to Chinese users but are one of the focal points for global users.

In 2025, new technologies and new car models will continue to emerge in the Chinese automotive industry. However, what we see may be more about new adjectives like large refrigerators, big-screen TVs, and autonomous driving. Although the luxury and high-end quality are evident, those unique existences are missing.

Flying cars may seem high-end, but they are still distant future tools. Who would have thought that more reliable amphibious cars would really arrive?

Jetour Crossland, a cross-boundary and groundbreaking product, can drive into the water and navigate the Yangtze River. This unexpected innovation ensures that the Chinese automotive market will not be silenced amidst a sea of similar luxuries. Luxury off-road products like Jetour Crossland will be unique in the market.

We believe that there are various groundbreaking products among independent automakers, but Jetour Crossland is the first to present it to global users and can truly be delivered to them. This is the significance of the first new luxury brand in 2025.

This amphibious all-rounder SUV will show the world Jetour Crossland's "bold and unrestrained" strength and China's automotive industry's new interpretation of automotive development trends and fashion.

Although Jetour regards Crossland as a new product series, it does not prevent it from being a culmination of Chery's independent research and development technologies and another top luxury brand in China's automotive industry.

Electric smart cars have allowed Chinese automobiles to overtake on the bend. However, to truly defeat multinational automakers and become the preferred choice of global users, independent research and development technologies are undoubtedly the most important weapon.

When China's leading fuel engine powertrain technology is combined with China's automotive industry's advanced electric technology, this becomes the cornerstone for Chery Automobile to win in the future.

Against the backdrop of the comprehensive rise of China's automotive industry, Jetour Crossland shows us another new development possibility. This is not only something that competitors cannot easily replicate but also aims for the global market and goes international upon its debut.

With Chery ranking first in China's automotive exports for 22 consecutive years, let's look forward to Jetour Crossland conquering the world and creating another successful model for China's automotive industry.