艾媒咨询|2023-2024年粤港澳大湾区餐饮消费洞察报告

艾媒咨询 2024-12-03 09:44:47

目录:一、中国餐饮业发展现状中国餐饮业收入情况社会驱动力:餐饮业营业额整体呈上升趋势社会驱动力:居民人均可支配收入逐年递增社会驱动力:居民人均食品烟酒消费支出逐年递增技术驱动力:数字技术推动餐饮行业数智化升级政策驱动力:扩大内需,促进餐饮行业健康发展中国各线城市餐饮企业分布情况中国餐饮企业门店地区分布情况中国餐饮企业各项成本费用占比二、粤港澳大湾区餐饮行业发展现状粤港澳大湾区简介粤港澳大湾区餐饮业市场规模粤港澳大湾区餐饮业营收情况粤港澳大湾区各地市餐饮业营收情况粤港澳大湾区一线城市餐饮市场发展情况2023年粤港澳大湾区餐饮活动美食榜单案例:湾区好味榜(一)美食榜单案例:湾区好味榜(二)餐饮活动案例:广州银行(一)餐饮活动案例:广州银行(二)粤港澳大湾区餐饮品牌数量大湾区餐饮连锁品牌门店分布情况——快餐简餐大湾区餐饮连锁品牌门店分布情况——茶饮果汁大湾区餐饮连锁品牌门店分布情况——火锅大湾区餐饮连锁品牌门店分布情况——西式快餐大湾区餐饮连锁品牌门店分布情况——地方菜三、粤港澳大湾区餐饮消费者行为分析粤港澳大湾区餐饮消费者样本分析(一)粤港澳大湾区餐饮消费者样本分析(二)粤港澳大湾区消费者日常餐饮习惯粤港澳大湾区消费者菜系偏好粤港澳大湾区消费者日常主要就餐习惯粤港澳大湾区消费者餐饮支出占比粤港澳大湾区消费者餐饮支出变化感知粤港澳大湾区消费者外出就餐频率粤港澳大湾区消费者外出就餐时间偏好港澳大湾区消费者外出就餐原因粤港澳大湾区消费者了解餐店信息渠道偏好粤港澳大湾区餐厅评价/测评影响力粤港澳大湾区消费者外出就餐人选粤港澳大湾区消费者正餐花销情况粤港澳大湾区消费者餐饮优惠券使用情况粤港澳大湾区消费者餐饮优惠券查找渠道偏好粤港澳大湾区消费者信用卡优惠使用情况四、粤港澳大湾区餐饮消费者需求分析粤港澳大湾区消费者餐饮受影响因素粤港澳大湾区消费者餐饮期望因素分析粤港澳大湾区消费者餐饮忠诚度因素分析-菜肴粤港澳大湾区消费者餐饮忠诚度因素分析-餐厅服务粤港澳大湾区消费者餐饮满意度评价-菜肴粤港澳大湾区消费者餐饮满意度评价-餐厅服务五、粤港澳大湾区新兴餐饮连锁品牌案例广州酒家(一)广州酒家(二)广州酒家(三)广州酒家(四)中国大酒店·四季中国(一)中国大酒店·四季中国(二)海门鱼仔(一)海门鱼仔(二)粤·向群饭店(一)粤·向群饭店(二)六、粤港澳大湾区餐饮业发展趋势粤港澳大湾区餐饮行业机遇(一)粤港澳大湾区餐饮行业机遇(二)趋势洞察:健康饮食风靡,品牌创新餐饮模式趋势洞察:她”经济引发餐饮行业新流量、新触点趋势洞察:宠物经济与餐饮行业组成新业态趋势洞察:特色品牌餐饮“深入人心”,餐饮企业巧花心思提升消费粘性趋势洞察:亲子主题餐厅满足消费者多元化服务体验图表:图表1.2010-2023年11月中国餐饮业收入情况图表2.1999-2022年中国餐饮业营业额及增长率变化图表3.1978-2023年前3季度中国居民人均可支配收入及居民恩格尔系数变化图表4.1998-2023年前3季度中国居民人均食品烟酒消费支出图表5.2022年中国各线城市餐饮企业分布情况图表6.2022年中国餐饮企业门店地区布局比例图表7.2022年中国餐饮企业各项成本费用占营收比例Top6图表8.2010-2023年粤港澳大湾区餐饮业市场规模图表9.2022年中国餐饮业营收情况图表10.2022年粤港澳大湾区餐饮业营收情况图表11.2022年粤港澳大湾区各地市餐饮业营收情况图表12.2022年粤港澳大湾区一线城市全国排名情况图表13.2023年粤港澳大湾区餐饮连锁品牌数量图表14.2023年粤港澳大湾区快餐简餐连锁品牌门店数量Top10图表15.2023年粤港澳大湾区茶饮果汁连锁品牌门店数量Top10图表16.2023年粤港澳大湾区火锅连锁品牌门店数量Top10图表17.2023年粤港澳大湾区西式快餐连锁品牌门店数量Top10图表18.2023年粤港澳大湾区地方菜连锁品牌门店数量Top10图表19.2023年粤港澳大湾区餐饮受访人年龄占比情况图表20.2023年粤港澳大湾区餐饮消费者职业分布情况图表21.2023年粤港澳大湾区消费者日常餐饮习惯图表22.2023年粤港澳大湾区消费者菜系偏好图表23.2023年粤港澳大湾区消费者日常主要就餐习惯图表24.2023年粤港澳大湾区消费者餐饮支出占比图表25.2023年粤港澳大湾区消费者餐饮支出变化感知图表26.2023年粤港澳大湾区消费者每周外出就餐频率图表27.2023年粤港澳大湾区消费者外出就餐时间偏好图表28.2023年粤港澳大湾区消费者外出就餐原因图表29.2023年粤港澳大湾区消费者了解餐店信息渠道偏好图表30.2023年粤港澳大湾区餐厅评价/测评影响力图表31.2023年粤港澳大湾区消费者外出就餐人选图表32.2023年粤港澳大湾区消费者单次人均正餐花销情况图表33.2023年粤港澳大湾区消费者餐饮优惠券使用情况图表34.2023年粤港澳大湾区消费者餐饮优惠券查找渠道偏好图表35.2023年粤港澳大湾区消费者信用卡优惠使用情况图表36.2023年粤港澳大湾区消费者餐饮受影响因素图表37.2023年粤港澳大湾区消费者餐饮期望因素分析图表38.2023年粤港澳大湾区消费者餐饮忠诚度因素分析图表39.2023年粤港澳大湾区消费者餐饮满意度评价图表40.2019-2023年9月广州酒家营业收入及其增速图表41.2017-2023年9月广州酒家研发费用图表42.2018-2023年H1广州酒家各销售渠道收入图表43.2023年H1广州酒家主营收入构成图表44.2023年粤港澳大湾区消费者日常餐饮习惯图表45.2022年京东全年用户消费增速图表46.2019-2023年职场职员薪酬变化情况图表47.2016-2025年中国宠物产业市场规模及预测图表48.2022年美团外卖平台儿童餐商家数量图表49.2022年美团外卖平台儿童餐订单量Figure 1.Revenue situation of China's catering industry from 2010 to November 2023Figure 2.Changes in revenue and growth rate of China's catering industry from 1999 to 2022Figure 3.Changes in per capita disposable income and Engel's coefficient of Chinese residents from 1978 to the first three quarters of 2023Figure 4.Per capita food, tobacco, and alcohol consumption expenditure of Chinese residents from 1998 to the third quarter of 2023Figure 5.Distribution of Catering Enterprises in Major Chinese Cities in 2022Figure 6.The proportion of regional layout of Chinese catering enterprises in 2022Figure 7.Top 6 Ratio of Various Costs and Expenses to Revenue for Chinese Catering Enterprises in 2022Figure 8.Market size of catering industry in the Guangdong Hong Kong Macao Greater Bay Area from 2010 to 2023Figure 9.Revenue situation of China's catering industry in 2022Figure 10.Revenue situation of the catering industry in the Guangdong Hong Kong Macao Greater Bay Area in 2022Figure 11.Revenue situation of catering industry in various cities in the Guangdong Hong Kong Macao Greater Bay Area in 2022Figure 12.National ranking of first tier cities in the Guangdong Hong Kong Macao Greater Bay Area in 2022Figure 13.Number of Catering Chain Brands in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 14.Top 10 fast food and snack chain stores in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 15.Top 10 Tea and Juice Chain Brand Stores in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 16.Top 10 hot pot chain brand stores in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 17.Top 10 Western style fast food chain stores in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 18.Top 10 Local Cuisine Chain Brand Stores in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 19.Age proportion of catering respondents in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 20.Occupational distribution of catering consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 21.Daily dining habits of consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 22.Consumer cuisine preferences in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 23.The main daily dining habits of consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 24.The proportion of consumer dining expenses in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 25.Perception of changes in consumer dining expenses in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 26.Weekly dining frequency for consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 27.Consumer preferences for dining out time in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 28.Reasons for Consumers Going Out for Dining in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 29.Consumers in the Greater Bay Area of Guangdong, Hong Kong, and Macao prefer channels for understanding restaurant information in 2023Figure 30.Reasons for Consumers Going Out for Dining in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 31.Candidates for dining out for consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 32.Per capita meal expenses of consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 33.Usage of Catering Coupons for Consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 34.Consumer Catering Coupon Search Channel Preferences in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 35.Credit card discounts for consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 36.Factors Influencing Consumer Catering in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 37.Analysis of Factors Influencing Consumer Catering Expectations in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 38.Analysis of Factors Influencing Consumer Loyalty in Catering in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 39.Evaluation of Consumer Satisfaction with Catering in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 40.Business income and growth rate of Guangzhou restaurants from 2019 to September 2023Figure 41.Research and development expenses of Guangzhou Restaurant from 2017 to September 2023Figure 42.Guangzhou restaurant sales channels restaurants from 2018 to the first half of 2023Figure 43.Main Revenue composition of Guangzhou restaurants in first half of 2023Figure 44.Daily dining habits of consumers in the Guangdong Hong Kong Macao Greater Bay Area in 2023Figure 45.JD's annual user consumption growth rate in 2022Figure 46.Changes in workplace employee salaries from 2019 to 2023Figure 47.Market size and forecast of China's pet industry from 2016 to 2025Figure 48.Number of children's meal merchants on Meituan delivery platform in 2022Figure 49.Order volume of children's meals on Meituan delivery platform in 2022

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