目录一、中国备孕市场发展现状分析1.中国备孕家庭组数及出生人口数量2.科学备孕成为新一代备孕人群的重要诉求3.攻略先行，专业备孕攻略需求持续提高4.政策、技术双驱动，利好备孕行业5.母婴消费前置，备孕期消费刺激市场潜力释放二、中国备孕人群消费决策调研分析1. 备孕人群特征调研分析1)中国备孕人群画像（一）2)中国备孕人群画像（二）2.备孕人群信息需求调研分析1)备孕人群主要关注信息2)备孕人群信息形式偏好3)备孕人群使用的工具和服务4)信息爆炸时代，医生和母婴专业媒体编辑获得高信任度3.备孕人群消费决策调研分析1)备孕人群新增消费品类分布2)备孕人群最常看见备孕品牌商品广告或信息的平台分布3)备孕人群购买备孕商品的关注因素三、中国备孕人群内容平台使用行为洞察分析1.母婴APP是消费者备孕阶段主要使用平台2.备孕人群知识获取及个人记录类场景的平台选择3.备孕人群咨询交流类场景的平台选择4.备孕人群商品决策类场景的平台选择5.备孕人群不同平台使用体验6.备孕人群备孕相关APP喜好度排行榜图表目录图表1.2020年中国备孕家庭组数图表2.2011年-2022年中国出生人口数图表3.2021年中国育龄夫妇不孕不育率图表4.2012年及2022年中国出生缺陷发生率图表5.2023年中国备孕人群不同孕育阶段资讯及攻略需求图表6.2023年中国备孕人群消费支出变化图表7.2018-2027年中国母婴消费市场规模及预测图表8.2023年中国受访备孕人群画像：性别/年龄/常住城市图表9.2023年中国受访备孕人群画像：家庭月收入/胎数/学历图表10.2023年中国备孕人群关注内容分布图表11.2023年中国备孕人群信息形式偏好图表12.2023年中国备孕人群使用的工具和服务图表13.2023年中国备孕人群信赖的备孕信息来源图表14.2023年中国备孕人群新增消费品类分布图表15.2023年中国备孕人群最常接触备孕商品的平台分布图表16.2023年中国备孕人群购买备孕商品的关注因素图表17.2023年中国备孕人群备孕阶段使用平台偏好图表18.2023年中国备孕人群知识获取与个人记录类场景的平台选择图表19.2023年中国备孕人群咨询交流类场景的平台选择图表20.2023年中国备孕人群商品决策类场景的平台选择图表21.2023年中国备孕人群不同平台体验度评分图表22.2023年中国备孕人群备孕相关APP喜好度排行榜figure.1 Number of Pregnancy Preparation Family Groups in China in 2020figure.2 Number of births in China from 2011 to 2022figure.3 Infertility rate of couples of childbearing age in China in 2021figure.4 The incidence of birth defects in China in 2012 and 2022figure.5 2023 China's Pregnancy Preparation Population Different Pregnancy Stage Information and Strategy Needsfigure.6 Changes in Consumer Expenditure of Pregnancy Preparedness Population in China in 2023figure.7 Scale and forecast of China's maternal and infant consumption market from 2018 to 2027figure.8 Portrait of Pregnancy Preparation Population in China in 2023: gender/age/Permanent Cityfigure.9 Portrait of Pregnancy Preparation Population in China in 2023: monthly income/Number of births/Pregnancy preparation timefigure.10 Distribution of Concerned Content of Pregnancy Preparation Population in China in 2023figure.11 2023 Chinese Pregnancy Preparation Population Information Form Preferencesfigure.12 Tools and Services Used by Pregnancy Preparedness Population in China in 2023figure.13 Trusted source of pregnancy information for pregnant people in China in 2023figure.14 Distribution of new consumer categories among Chinese pregnant women in 2023figure.15 Distribution of platforms that are most commonly contacted by Chinese pregnancy preparation population in 2023figure.16 Concern factors of Chinese pregnant people buying pregnant goods in 2023figure.17 2023 Chinese Pregnancy Preparation Population's Platform Preferences for Pregnancy Preparation Stagefigure.18 Platform selection for knowledge acquisition and personal recording of Chinese pregnancy preparation population in 2023figure.19 Platform Selection for Consultation and Exchange Scenarios of Pregnancy Preparation Population in China in 2023figure.20 Platform Selection for Product Decision Scenarios of Pregnancy Preparedness Population in China in 2023figure.21 2023 China's Pregnancy Preparation Population Experience Rating on Different Platformsfigure.22 2023 China Pregnancy Preparedness Related APP Preference Ranking
