步入GlassStar眼镜店,体验展览馆般沉浸式购物

冬儿谈汽车 2025-03-02 08:40:49

位于韩国的Seongjeong-dong的Glass Star眼镜店,在同一地方经营多年,凭借其多样化的产品,吸引了各个年龄层的消费者。店内品牌丰富,种类繁多,成为一个顾客可以自由购物、沟通与交流的温馨空间。在这处充满活力的空间,设计往往从如何有效地表达和定义Glass Star的“多样性”切入。

The Glass Star eyewear store in Seongjeong-dong, South Korea, which has been operating in the same place for many years, attracts consumers of all ages with its diverse products. The store is rich in brands and a wide variety, becoming a warm space where customers can freely shop, communicate and exchange. In this dynamic space, the design often starts with how to effectively express and define the "diversity" of Glass Star.

眼镜在我们的生活当中是一件再熟悉不过的物品,但当你深入思考时,它们却打开了另一个迷人的世界。擦拭眼镜,模糊的视野逐渐清晰,仿佛开启了一扇新世界的大门。属于眼镜的特征——为佩戴者提供一种“多样的图景”,成为了RVMN设计工作室设计概念的基础。

Glasses are an all-too-familiar object in our lives, but when you think about them, they open up another fascinating world. Wipe the glasses, the blurred vision gradually clear, as if to open a new world door. The features that belong to glasses - providing a "diverse picture" to the wearer - became the basis of the design concept at RVMN Design Studio.

他们设想赋予眼镜店一种艺术展览馆般的购物体验,让顾客能像欣赏艺术品一般欣赏每一幅独特的眼镜。于是,“Spectacle Scenery”这一概念应运而生,它将眼镜的购物体验转化为一种超越常规的视觉之旅,通过沉浸式的空间设计,希望顾客能够在选购眼镜的同时,感知其中的艺术之美。

They envision giving the store an art museum-like shopping experience, allowing customers to appreciate each unique pair of glasses as if they were a work of art. Therefore, the concept of "Spectacle Scenery" comes into being, which transforms the shopping experience of glasses into a visual journey beyond the conventional scenery. Through the immersive space design, it is hoped that customers can perceive the beauty of art while buying glasses.

Glass Star眼镜店总面积约160平方米,在改造过程中,原有的镜片区被保留下来。为了确保镜片区与新空间的无缝衔接,RVMN采用对比鲜明的“黑白色调”方式。这种对比使得顾客在进入店铺时,能够直观地明确区分眼镜销售区与镜片销售区。

The total area of the Glass Star store is approximately 160 square meters, and the original lens area has been preserved during the renovation process. To ensure that the lens area fits seamlessly into the new space, RVMN uses a contrasting "black and white tone" approach. This contrast allows customers to intuitively distinguish between the glasses sales area and the lens sales area when entering the store.

为了展现店内眼镜的多样性,设计师采用简洁而有效地展示方式。让空间的设计语言更加清晰流畅,以保证顾客能够轻松并且快速地在店内找到所需的合适产品。

In order to show the variety of glasses in the store, the designer adopted a simple and effective display. Make the design language of the space more clear and smooth to ensure that customers can easily and quickly find the right products in the store.

中央的两座半圆形岛式展示台,以简约精致的形式呈现眼镜的结构本质,它成为店面设计的核心。展示台旁设置了透明的亚克力长椅,让顾客在购物过程中可以小憩,也可以犹如置身美术馆中暂时驻足欣赏艺术作品一样,为空间增添一份宁静。

The central two semi-circular island display stands present the structural essence of the glasses in a simple and sophisticated form, which becomes the core of the store design. Transparent acrylic benches are set up next to the display table, so that customers can relax during the shopping process, or they can temporarily stop to appreciate the art works in an art museum, adding a quiet space.

天花上特意安装的圆形Barrisol灯具,有着增强空间的深度与视觉感的作用。这些灯具不仅为室内提供柔和的照明,还为室内赋予独特的个性,形成丰富的光影变化,使得陈列而出的眼睛更加迷人。

The specially installed round Barrisol lamps on the ceiling enhance the depth and visual sense of the space. These lamps not only provide soft lighting for the interior, but also give the interior a unique personality, forming a rich light and shadow changes, making the eyes displayed more charming.

立面的灵感来源于眼镜组装的过程,结构化的设计自然地分隔了空间,并为每个品牌打造独立的展示区,顾客可以在不混淆的情况下,浏览和选择自己喜爱的品牌。几何形态的运用带来动感,穿梭其中,给人一种像是在美术馆中漫步的错觉,每一次转角都带来一种新的视觉体验,打破传统购物的单调。

Inspired by the glasses assembly process, the facade's structured design naturally divides the space and creates a separate display area for each brand, where customers can browse and choose their favorite brand without confusion. The use of geometric forms brings dynamics and shuttle through them, giving people the illusion of walking in an art museum. Every corner brings a new visual experience, breaking the monotony of traditional shopping.

在材料选择上,RVMN工作室有意平衡冷暖色调,旨在为室内营造一种温馨而舒适的氛围。采用木质高压层压板(HPL)和石材地板,赋予空间自然、稳重的细腻感知,进而柔和了原本较为冷峻的基调,使整个室内看起来更加舒适宜人。

In the choice of materials, RVMN Studio deliberately balances warm and cold tones, aiming to create a warm and comfortable atmosphere for the interior. The use of wood high pressure laminate (HPL) and stone flooring gives the space a natural, stable and delicate perception, which softens the original cool tone and makes the entire interior look more comfortable and pleasant.

Glass Star眼镜店的改造改变了顾客对传统购物空间的认知,在这个充满艺术气息和沉浸感的展厅,购物成为一种视觉与体验的双重享受,每一次抵达,都是一次与美学、功能性和多样性的邂逅;创新的空间布局与精心设计的细节,让每一位顾客都能感受到眼镜的独特魅力。

The renovation of Glass Star has changed customers' perception of the traditional shopping space. In this artistic and immersive exhibition hall, shopping becomes a double enjoyment of sight and experience. Every arrival is an encounter with aesthetics, functionality and diversity. Innovative space layout and carefully designed details, so that every customer can feel the unique charm of glasses.

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