一、“慕思与辛巴决裂”事件舆情监测分析“慕思与辛巴决裂”事件回顾人气带货主播“翻车”事件屡见不鲜“慕思与辛巴决裂”事件网络热度“慕思与辛巴决裂”事件主题词云及网络口碑“慕思与辛巴决裂”事件网民态度分析“慕思与辛巴决裂”事件媒体关注分布“慕思与辛巴决裂”事件媒体的跟进与观点分析二、“慕思与辛巴决裂”事件中国网民看法调查超七成网民关注“慕思与辛巴决裂”事件半数网民对“慕思与辛巴决裂”事件持质疑态度事件发生后网民在直播间消费意愿有所变动中国网民观看直播电商目的大部分消费者在直播间中买生活用品加强监管是网民认为最有效的直播电商管理措施大多数网民依据浏览观看测评方式选品三、“慕思与辛巴决裂”事件舆情监测总结图表图表1.“慕思与辛巴决裂”事件网络热度图表2.“慕思与辛巴决裂”事件主题词云及网络口碑图表3.“慕思与辛巴决裂”事件媒体关注占比图表4. “慕思与辛巴决裂”事件网民关注度图表5. “慕思与辛巴决裂”事件网民看法图表6. 中国网民观看直播后下单购买商品的意愿图表7. 事件发生后网民在直播间消费意愿图表8. 中国网民观看直播电商目的图表9. 中国网民在直播电商过程中购买的产品图表10. 中国网民期望直播电商购物的改善措施图表11. 中国网民初次购买商品的选品方式Figure1. "DeRUCCI breaks with Simba" Incident Internet PopularityFigure2. "DeRUCCI breaks with Simba" Incident Theme Cloud and Internet Word-of-mouthFigure3. Percentage of Media Attention in "DeRUCCI breaks with Simba" IncidentFigure4. Netizens' Attention on the "DeRUCCI breaks with Simba" IncidentFigure5. Netizens' Views on the "DeRUCCI breaks with Simba" IncidentFigure6. Netizens' Consumption Frequency in Live Room before the IncidentFigure7. Netizens' Willingness to Consume in Live Room after the IncidentFigure8. The purpose of consumers from China watching the Live RoomFigure9. Products purchased by the e-commerce live broadcastsFigure10. Chinese netizens expect improved measures for e-commerce live shoppingFigure11. The way Chinese netizens choose a product for the first time