报告目录：一、中国防晒化妆品行业发展背景研究1.防晒化妆品定义与分类2.中国防晒化妆品行业发展驱动因素：政策监管3.中国防晒化妆品行业发展驱动因素：商品零售值4.中国防晒化妆品行业发展驱动因素：旅游出行带动防晒化妆品消费5.中国防晒化妆品行业发展驱动因素：防晒搜索热度上升二、中国防晒化妆品行业现状及创新趋势分析1.中国防晒化妆品行业市场规模分析2.中国防晒化妆品产业图谱3.中国防晒化妆品行业市场竞争格局4.需求侧趋势：防晒人群扩大，使用场景多元，产品精细化需求提升5.供给侧趋势：各品牌防晒大单品各有差异，防晒化妆品走向细分竞争6.防晒化妆品行业品牌案例研究三、 中国防晒化妆品行业消费者洞察分析1.防晒成为护肤共识2.防晒化妆品行业消费者画像3.乳液/霜状防晒化妆品引领市场潮流，消费者使用场景多元4.短视频平台在防晒化妆品信息传播与购买中的影响力增强5.防晒化妆品使用频率高，消费者看重商品性价比6.消费者偏好具有保湿、抗氧化、舒缓及美白等功效的防晒化妆品7.消费者更倾向于选择高SPF和PA值的防晒化妆品8.消费者期待长效防护、精细化与高性价比的防晒化妆品四、 中国防晒化妆品行业发展趋势总结1.中国防晒化妆品行业发展趋势总结（一）2.中国防晒化妆品行业发展趋势总结（二）图表目录：图表1.防晒化妆品的分类图表2.2021-2023年中国防晒化妆品行业重点政策图表3.2001-2023年中国化妆品类商品零售值图表4.2021-2023年中国主要节假日旅游出行人数图表5.2023年-2024年3月中国“防晒”关键词百度指数图表6.2015-2028年中国防晒化妆品行业市场规模及预测图表7.中国防晒化妆品品牌代表图表8.中国消费者对于防晒的看法图表9.中国消费者认为防晒的重要性因素图表10.中国消费者常用防晒化妆品品类图表11.中国消费者使用防晒化妆品场合图表12.中国消费者防晒化妆品信息渠道图表13.中国消费者防晒化妆品购买渠道图表14.中国消费者使用防晒化妆品的频率图表15.中国消费者防晒化妆品价格接受度图表16.中国消费者购买防晒化妆品倾向功效图表17.中国消费者倾向的防晒化妆品SPF值（防晒指数）图表18.中国消费者通常使用的防晒化妆品PA值（防晒指标）图表19.中国消费者对防晒化妆品的发展期待figure1.Classification of sunscreen cosmeticsfigure2.Key Policies for China's Sunscreen Cosmetics Industry from 2021 to 2023figure3.Retail Value of Cosmetics Products in China from 2001 to 2023figure4.The number of tourists traveling on major holidays in China from 2021 to 2023figure5.Baidu Index of Chinese "Sunscreen" Keywords from 2023 to March 2024figure6.Market size and forecast of China's sunscreen cosmetics industry from 2015 to 2028figure7.Representative of Chinese sunscreen cosmetics brandsfigure8.Chinese consumers' perception of sun protectionfigure9.Chinese consumers consider the importance of sun protection as a factorfigure10.Common categories of sunscreen cosmetics used by Chinese consumersfigure11.Occasions where Chinese consumers use sunscreen cosmeticsfigure12.Information channels for Chinese consumers on sunscreen cosmeticsfigure13.Chinese consumers purchase channels for sunscreen cosmeticsfigure14.The frequency of Chinese consumers using sunscreen cosmeticsfigure15.Price acceptance of sunscreen cosmetics by Chinese consumersfigure16.Chinese consumers tend to purchase sunscreen cosmetics with benefitsfigure17.Chinese consumers tend to prefer the SPF value (sun protection index) of sunscreen cosmeticsfigure18.The PA value (sun protection index) of sunscreen cosmetics commonly used by Chinese consumersfigure19.Chinese consumers' expectations for the development of sunscreen cosmetics
