报告目录：一、中国香水行业发展背景概况香水产品的定义及分类中国香水行业发展历程香水行业发展驱动力分析：国民消费水平提升香水行业发展驱动力分析：市场扩张香水行业发展驱动力分析：消费场景的拓宽香水行业发展驱动力分析：“他经济”崛起二、中国香水行业产业链现状研究中国香水行业产业链图谱中国香水行业市场规模及预测产业链上游：香精供应产业链中游：国际知名品牌仍占主流地位产业链中游：中国本土品牌崭露头角产业链下游：电商平台已成为香水销售重要渠道产业链下游：线下体验店为未来重要布局三、中国香水行业消费者洞察分析中国香水消费者画像价格选择多元化，香水大众市场迅速发展EDP淡香精最受市场青睐，中小规格香水成为消费趋势女性香水仍为市场宠儿，香水用途倾向于取悦自己花果香调为最受消费者青睐的香调类型最受市场欢迎的香水原材料TOP7香水质感与气味独特性成最受关注的产品因素活动促销打折与网红、KOL推荐为主要吸引消费因素四、中国香水行业发展趋势分析中国香水行业发展趋势（一）中国香水行业发展趋势（二）图表目录：图表1. 1978-2023年中国居民人均消费支出与人均可支配收入图表2. 2015-2025年全球香水市场规模及预测图表3. 2015-2023年中国香氛企业注册量图表4. 2023年中国男性消费者年度化妆品支出分布图表5. 2023年中国男性对自身形象管理的看法图表6. 2015-2025年中国香水行业市场规模及预测图表7. 2023年国内外主要香精香料公司营业额分布图表8. 2023年天猫双十一香水品牌销售额TOP10图表9. 2024年香水热销单品与价格分布图表10. 2024年中国消费者购买香水的主要渠道分布图表11. 2024年中国消费者了解香水的主要渠道分布图表12. 中国香水消费者画像图表13. 中国消费者香水类产品年均支出分布图表14. 中国消费者常购买的香水类产品单价分布图表15. 消费者最喜欢的香水浓度分布图表16. 消费者最喜欢的香水规格分布图表17. 香水产品类型选择分布图表18. 香水产品的主要消费场景分布图表19. 中国消费者最喜欢的香水香调分布图表20. 中国消费者最喜欢的香水原材料TOP7图表21. 消费者购买香水时最关注的产品因素图表22. 吸引消费者购买香水的因素图表23. 消费者认为香水产品可改进之处Figure 1. Per capita consumption expenditure and Per capita disposable income of Chinese residents from 1978 to 2023Figure 2. The scale and forecast of global perfume industry from 2015 to 2025Figure 3. Registrations number of China's fragrance enterprises from 2015 to 2023Figure 4. Distribution of annual cosmetics spending by Chinese male consumers in 2023Figure 5. Chinese men's views on self-image management in 2023Figure 6. Perfume Market Size and Forecast in China from 2015 to 2025Figure 7. Distribution of turnover of major domestic and overseas essence and spice companies in 2023Figure 8. TOP10 perfume brands by sales on Tmall's Double Eleven in 2023Figure 9. Price Comparison of Popular Perfume Products in 2024Figure 10. Distribution of major channels for Chinese consumers to purchase perfumes in 2024Figure 11. Distribution of major channels for Chinese consumers to know perfumes in 2024Figure 12. Portrait of Chinese perfume consumersFigure 13. Annual expenditure distribution of perfume products for Chinese consumersFigure 14. Distribution of unit prices of perfume products commonly purchased by Chinese consumersFigure 15. Consumer's favorite perfume concentration distributionFigure 16. Consumer's favorite perfume specification distributionFigure 17. Distribution of perfume product type selectionFigure 18. The main consumption scenario distribution of perfume productsFigure 19. The favorite perfume notes among Chinese consumersFigure 20. Top 7 perfume ingredients loved by Chinese ConsumersFigure 21. The product factors that consumers value when buying perfumeFigure 22. Factors that attract consumers to buy perfumeFigure 23. Areas for improvement in perfume products as perceived by consumers
