The beauty industry brought in a whopping $511B in 2021 and experts say that number is still growing and by 2025, that number will have jumped to $716B. With this ever-growing world of makeup, it doesn’t take long before you’re sifting through the countless brands trying to find what works for you while still being affordable.With FancyCube, you can find quality multi-purpose balms ranging anywhere from $14.99 to $21.99 at USA market.
2021年的美容行业的市场份额已经达到5110亿美元，专家表示，这一数字仍在增长，到2025年，这一数字将跃升至7160亿美元。随着这个不断增长的彩妆市场，不需要多久，消费者就会从无数品牌中，找到适合的并负担得起的产品。
今天介绍的这款崭新概念的FancyCube，是一个在国际市场受到众多年轻人关注的多用途的彩妆膏品牌，它在美国官网 http://www.fancycubeusa.com 的价格区间为14.99美元到21.99美元。
The beauty industry brought in a whopping $511B in 2021 and experts say that number is still growing and by 2025, that number will have jumped to $716B. With this ever-growing world of makeup, it doesn’t take long before you’re sifting through the countless brands trying to find what works for you while still being affordable.With FancyCube, you can find quality multi-purpose balms ranging anywhere from $14.99 to $21.99 at USA market.
Since FANCYCUBE was launched, it has attracted the attention and love of many girls around the world， with healthy makeup attributes and exquisite and fashionable small crystal design, which can be cool or sweet, and can be decorated. On global social media such as Little Red Book, ins, TikTok Twitter, Weibo, etc., there are a lot of FCGirls sharing their joy when they receive Fancycube Little Crystal. Maybe inadvertently, you can open up a new way of makeup for you, so that you can feel the magic of completing full face makeup with just a small crystal, and enjoy the fun of artistic color matching makeup. When worn with an original artistic necklace/hanging chain, you will feel the infinite fashion ductility of the small crystal.
FANCYCUBE上线以来，以健康的彩妆属性和精致时尚的小水晶设计，可盐可甜，可妆可饰，受到了全球众多少女关注和喜爱。在小红书、ins、抖音twitter、微博等全球社交媒体上，有着超多的FCGirls在分享他们收到小水晶时的喜悦。也许在不经意间，就能为你打开全新的彩妆方式，让你感受只需一颗小水晶就能完成全脸妆容的神奇，领略艺术调色美妆的乐趣。搭配原创艺术感项链/挂链佩戴在身上时，你将会感受到小水晶无限的时尚延展性。
“FancyCube focused on trendy accessorized beauty products for teens, designed to stay moisturized with a soft mousse texture, our balms have beautiful pigments and non-greasy formula, and only used pure food graded ingredients.”
Fancycube专注于为年轻女孩打造的多用途彩妆挂饰产品，顺滑滋润的慕斯质地，无添加有害成分，按照食品级配方标准打造，有趣的同时更加安全！
We spoke with the Founder and CEO of FancyCube, Lulu Guo about the development of FancyCube and what sets them apart from this vast market as well as how they’ve changed the industry with their cute jewelry aspect to the product and what makes a FancyCube girl.
今天，我们也专访了FANCYCUBE的创始人兼主理人LULU，围绕品牌发展以及她对美的理解，来为你讲述她是如何重新定义新时代年轻女孩的时尚彩妆
Check out the full interview below!
请看下面的采访实录
What does “safe and clean” beauty mean to you?
Make-up is now a necessary part of girls’ lives. To be used as their first set of professional cosmetics, and also the royal companion while they’re growing up, FancyCube has ensured a beautiful look with no harmful ingredient. This is also a reflection of my responsibility to my daughter’s growth.
安全纯净的化妆品对您来说意味着什么?
彩妆在女孩的生活中已经是一个非常不可或缺的部分，作为女孩们的第一套化妆品陪伴她们一起成长的产品来说，既要漂亮，又不能伤害她的肌肤，一直可以让女孩们美下去是我们的品牌核心与长久发展的基石。这也是基于我对我女儿成长过程中的一种责任。
How long did it take to develop the first product, and what was the most challenging aspect of starting your business?
It took my decades of experience and expertise to develop the lip balm, which is the first product among the collection. I spent years just on ingredients research and client analysis. Actually, my daughter is the first user that I am studying. You can say FC is created & developed by moms and daughters.
Of course, the challenge is to get sales increased as a startup. However, we truly believe that we have an amazing product line, which is beyond qualified. FC will be eventually recognized by the caring parents, the artsy & beauty seeking girls – our team is confident in that.
产品开发花费多少时间，哪个研发过程最为挑战?
这一款产品，可以说是用了我积累的10多年的职场专业经验和资源，无论从配方/设计和使用习惯来说，都做了长久的研究和事无巨细的观察，我女儿就是我最深入了解和观察的用户。我们的发起者是一群爱女儿的妈妈们。挑战当然是不将就不出街，有可能会影响一点终端销售，但是，我们相信，真正好的东西，是会被全世界关心女儿的父母，以及对美对艺术有感知的独特女孩，我们的团队还是很有信心。
FancyCube has really changed the industry with bejeweled beauty products; how did you find inspiration for such innovation, and how do you move it forward?
Beauty can be associated with different aspects – girls always want to be unique, pretty, happy and confident. Our product is the perfect fit for their diversified personalities, they can discover themselves finding the perfect color/character by playing the cubes.
Traditional brands are one-way output. However, FC will be creating products together with our customers, literally growing up together. The brand continues to move forward and aims to make a truly user-oriented product line.
FANCYCUBE真的用宝石般的彩妆产品改变了这个行业:你是如何找到这种创新的灵感的，又是如何推进的?
美是相通的，而时髦自信的女生总希望独一无二，快乐自信，我们这样的设计，恰恰满足了她们爱探索，求新鲜的个性特征，而中国强大的供应链制造体系又得以支撑这样的创意实现，传统的品牌是单向输出，而我们要做的就是和女孩们共同成长、发现和创造它，它将不断向前。做一个真正意义的用户
导向的产品，没有什么不可能!
How do you define FancyCube girls?
FC girls don’t need to be defined. We at FancyCube hope every teenager can grow up to be their imaginary selves – independent, fearless with a strong personality. They should fully enjoy their youth time with unlimited possibilities. Also, the beauty of a woman grows with the passing years.
如何定义FC Girl?
FCGirl不需要被定义，我们希望每一个少女都能成长为自己想象中的自己，她们独立、无畏、个性、坚强。少女的美丽会随着岁月增长递增，少女们应该充分享受这段拥有无限可能的青春时光。
What role do you want to play with FancyCube in the beauty industry? What do you want to achieve?
FC is a unique brand in the beauty make-up industry. It links the keywords like fashionable, unique, leading, positive, and keep moving forward. It is also like a rule breaker – our girls will not be defined.
Red-ish color can be lip balm but it can also be eye shadow & blush. The blue color is amazing as an eyeshadow, but it looks super doper as a lip balm. Yellow can be used as a spuriously fun blush too. Beauty is a strength – FC is like the Airpods in the makeup industry: special, independent but also compatible.
您希望FC在美妆界里会起到一个怎样的定位?您希望FC可以到达一个什么样的程度?
FC在美妆界一定是一个独特的存在，时尚、独特、引领、正向、成长、健康、有趣、打破常规，它将不被定义。如果要做一个表达的话，FC应该比较像彩妆界的airpods，不变又万变，独立又兼容，它将衍生到少女成长的方方面面。
What products can we expect in the future?
Next, there will be a series of skincare products that combine girls’ growth habits. Our principle is to make the healthiest and most interesting products with the best & safest formula. This year, we will be launching a series of cleansing forms, acne resolution products, and skincare designed for girls and young skins.
在未来我们可以期待的产品?
接下来会有结合少女成长习惯的轻护肤系列产品，我们的原则是用最好的配方，做最健康有趣的产品。今年还会上线针对女孩生活习惯以及搭配我们的彩妆使用的洁面泡泡，祛痘产品以及护肤轻养系列，做女孩们成长过程的好伙伴。
Whether cosmetic or makeup or lifestyle, what brands do you look to for inspiration?
Apple inspires me the most. There is no limit in life and no limit to imagination. Every girl will bloom the brightest side of their life.
不管是化妆品还是其他，什么牌子给您最大启发?
苹果给我的启发很大，人生不设限，想象无极限。每一个女孩都活成最灿烂的样子!
Where do you see FancyCube in 10 years?
In 10 years, FC will be the “to go” brand for teenager products. Our philosophy is to mix beauty and safe with love as a topping, this concept will continue throughout our product development and content creation. It will help more girls grow up healthily because of this concept.
您觉得10年后FC会怎样?
10年后的FC应该会成为一个teenager产品王国，以美为指引，健康和爱心为核心贯穿产品研发和内容的方方面面，同时，也可以因为这样的理念，帮助到更多女孩的健康成长!
What new trends do you see coming up in both fashion and cosmetics?
In the future, environmental protection, a healthy lifestyle and substantial will continue to be the trend. The fashion industry itself has a social responsibility to lead people to a better lifestyle. We are using recycling packaging & environmentally friendly ingredients to create our products. Going forward, FC will together with artists, women and teenagers to promote a healthy lifestyle.
接下来的时尚界和美妆界，您觉得会是什么潮流?
未来环保、健康、可持续一定是潮流，时尚界本身就有引领人们向往美好生活的社会责任，把这样的理念贯穿到人们的衣食住行，才可以长久，是有益于人类发展的一份事业。而FC也将本持这样的理念集结更多的艺术家，优秀女性，优秀的女孩们一起成长，为推动健康生活出一份力!
Editor's thinking:
"Girl" no longer refers to a certain age, but is synonymous with courage, vitality and personality. It is the inner expectation of the future, the yearning for beauty and the eagerness of chasing dreams. FANCYCUBE IS THE ENLIGHTENMENT POINT FOR GIRLS TO KNOW, UNDERSTAND AND ENJOY IT. ON THE WAY TO BEAUTY, FC WILL PLAY THE ROLE OF CREATING BEAUTY WITH GIRLS. For the first time, the makeup world puts the initiative in the hands of girls, and any definition of beauty in girls' hearts can be realized in FC.
Such products are bound to become a trend and be loved by the public.
“少女”不再是指某个年龄阶段，而是勇敢、活力、个性的代名词，是内心对于未来的期待，对于美丽的向往以及对于追逐梦想的迫不及待。FANCYCUBE是少女们认识美、了解美、享受美的启蒙点，在变美的路上，FC将扮演着同少女一起创造美的角色。彩妆世界首次将主动权放到少女的手中，少女们心中关于美的任何定义，在FC都可以实现。
这样的产品也必将成为趋势，受大众喜爱。
