一、中国袋泡茶行业发展概况袋泡茶行业发展综述（一）袋泡茶行业发展综述（二）袋泡茶定义及特点袋泡茶产品分类中国袋泡茶行业需求侧分析：用户需求中国袋泡茶行业需求侧分析：消费升级中国袋泡茶行业需求侧分析：保健意识中国袋泡茶行业供给侧分析：新式茶饮中国袋泡茶行业供给侧分析：产品迭代中国袋泡茶行业供给侧分析：技术进步中国袋泡茶行业供给侧分析：入局者增加中国袋泡茶行业舆情数据监测分析二、中国袋泡茶行业产业链分析中国袋泡茶产业链图谱产业上游：全球茶叶市场规模产业上游：中国茶叶生产规模产业上游：中国茶叶进口额产业上游：中国茶叶内销规模产业上游：中国茶叶市场规模产业中游：世界及中国袋泡茶消费水平产业中游：中国袋泡茶企业数量产业中游：中国袋泡茶本土品牌分析产业下游：中国袋泡茶客户市场分析产业下游：中国袋泡茶线上市场规模三、中国袋泡茶行业消费趋势调研分析中国袋泡茶行业用户画像中国消费者对茶饮产品消费习惯分析中国袋泡茶行业消费场景分析中国袋泡茶行业消费原因分析中国袋泡茶行业消费方式分析中国消费者对袋泡茶品牌忠诚度中国袋泡茶行业消费者满意度分析中国袋泡茶行业消费偏好分析中国消费者原味袋泡茶消费行为分析（一）中国消费者原味袋泡茶消费行为分析（二）中国消费者原味袋泡茶消费行为分析（三）中国消费者功能袋泡茶消费行为分析（一）中国消费者功能袋泡茶消费行为分析（二）中国消费者功能袋泡茶消费行为分析（三）中国消费者花草袋泡茶消费行为分析（一）中国消费者花草袋泡茶消费行为分析（二）中国消费者花草袋泡茶消费行为分析（三）中国消费者谷物袋泡茶消费行为分析四、中国袋泡茶行业企业竞争案例分析袋泡茶行业企业竞争案例研究：茶里（企业介绍）袋泡茶行业企业竞争案例研究：茶里（融资历程）袋泡茶行业企业竞争案例研究：茶里（产品介绍）袋泡茶行业企业竞争案例研究：立顿（企业介绍）袋泡茶行业企业竞争案例研究：立顿（产品介绍）袋泡茶行业企业竞争案例研究：立顿（商情舆情）袋泡茶行业企业竞争案例研究：川宁（企业介绍）袋泡茶行业企业竞争案例研究：川宁（产品介绍）袋泡茶行业企业竞争案例研究：川宁（商情舆情）五、中国袋泡茶行业发展问题与未来趋势中国袋泡茶行业发展挑战分析：产品品质中国袋泡茶行业发展趋势分析：用户年轻化中国袋泡茶行业发展趋势分析：产品多元化中国袋泡茶行业发展趋势分析：包装精品化中国袋泡茶行业发展趋势分析：消费场景多元中国袋泡茶行业发展趋势分析：营销线上化图表：图表1 2021年中国茶叶消费群体规模图表2 2023年中国茶叶消费者喝袋泡茶的比例图表3 1978-2022年中国居民人均可支配收入图表4 1978-2022年中国居民人均消费支出图表5 1998-2022年中国居民人均食品烟酒支出与人均医疗保健支出图表6 2016-2025年中国新式茶饮市场规模及预测图表7 2023年中国“袋泡茶”网络口碑及主题词云图表8 1991-2022年中国茶叶产量图表9 2022年中国茶叶进口金额及进口茶叶国家TOP10图表10 2013-2022年中国茶叶内销总额图表11 2017-2027年中国茶叶市场规模及预测图表12 至2020年中国袋泡茶年消费量占茶叶总量比例图表13 2023年中国消费者饮用袋泡茶的频率图表14 2014-2023年中国袋泡茶存续企业数量图表15 2015-2025年中国茶叶和袋泡茶线上市场规模及预测图表16 2023年中国袋泡茶用户画像图表17 2023年中国消费者对袋泡茶的喜好度图表18 2023年中国袋泡茶消费者饮用频率图表19 2023年中国消费者的袋泡茶消费场景分布图表20 2023年中国消费者选择袋泡茶的原因图表21 2023年中国消费者了解袋泡茶产品的渠道图表22 2023年中国消费者袋泡茶产品购买习惯图表23 2023年中国消费者对袋泡茶行业满意度图表24 2023年中国消费者未来袋泡茶消费意愿图表25 2023年中国消费者偏好的袋泡茶类型TOP5图表26 2023年中国消费者偏好的原味袋泡茶类型图表27 2023年中国消费者原味袋泡茶的价格接受度图表28 2023年中国消费者购买原味茶茶包形状偏好图表29 2023年中国消费者购买原味袋泡茶的首要关注因素图表30 2023年中国消费者没有购买原味袋泡茶的原因图表31 2023年中国消费者偏好的袋泡茶功能TOP5图表32 2023年中国消费者购买功能袋泡茶的渠道图表33 2023年中国消费者购买功能袋泡茶的关注因素图表34 2023年中国消费者偏好的花草袋泡茶类型图表35 2023年中国消费者花草袋泡茶的价格接受度图表36 2023年中国女性消费者偏好的袋泡花草茶功效图表37 2023年中国消费者购买袋泡花草茶的关注因素图表38 2023年中国消费者对谷物袋泡茶存在的问题感知图表39 2017-2021年CHALI茶里融资历程图表40 2020年全球茶市场品牌市场份额排名图表41 立顿网络口碑值图表42 川宁网络口碑值图表43 2023年中国袋泡茶受访用户对行业问题感知调查图表44 2023年中国喜爱饮用袋泡茶用户性别、年龄结构及消费特点调查图表45 2023年中国消费者在不同消费场景的饮品偏好度图表46 2023年中国线上国际茶博会销售数据Figure 1 The number of tea consumers in China as of 2021Figure 2 The proportion of Chinese tea consumers drinking teabags in 2023Figure 3 Per Capital Disposable income of Chinese residents in 1978-2022Figure 4 Per Capital Consumption Expenditure of Chinese residents in 1978-2022Figure 5 Per capita expenditure on food, tobacco and alcohol and per capita expenditure on medical and health care in China from 1998 to 2022Figure 6 Market Scale and Forecast of New Tea in China from 2016 to 2025Figure 7 In 2023, China's "tea bag" online word of mouth and keyword cloudFigure 8 Tea Production in China from 1991 to 2022Figure 9 China's tea import amount and TOP 10 countries in 2022Figure 10 Total domestic sales of tea in China from 2013 to 2022Figure 11 Scale and Forecast of China Tea Market in 2017-2027Figure 12 As of 2020, the annual consumption of teabags in China accounts for the total amount of teaFigure 13 Frequency of Chinese consumer taking teabags in 2023Figure 14 Number of Chinese teabag enterprises from 2014 to 2023Figure 15 Scale and Forecast of Online Market of Tea Retail and Teabag in China from 2015 to 2025Figure 16 Portrait of teabags users in China in 2023Figure 17 Preference of teabags of Chinese consumer in 2023Figure 18 Consumption frequency of Chinese tea bag consumers in 2023Figure 19 Preference of teabags in different time of Chinese consumer in 2023Figure 20 Reason of Chinese consumer preferring to teabags in 2023Figure 21 Ways of Chinese consumer knowing teabags in 2023Figure 22 Habit of Chinese consumer buying teabags in 2023Figure 23 Degree of satisfaction in Chinese consumerabout teabags in 2023Figure 24 Consumer willingness about teabags in the futureof Chinese consumer in 2023Figure 25 Preference of teabags’ making in Chinese consumer in 2023Figure 26 Preference of teabags’ made of tea leafin Chinese consumer in 2023Figure 27 Price acceptance of teabags’ made of tea leafin Chinese consumer in 2023Figure 28 Preference of shape of teabags’ made of tea leafof Chinese consumer in 2023Figure 29 The primary concern of teabags’ made of tea leaf ofChinese consumer in 2023Figure 30 Reason why the Chinese consumer refuse todrink teabags’ made of tea leaf in 2023Figure 31 Preference of teabags’ efficacy in Chinese consumer in 2023Figure 32 Ways of Chinese consumer on buying functionality teabags in 2023Figure 33 Concern factor of Chinese consumer on buying functionality teabags in 2023Figure 34 Preference of teabags’ made of flowersin Chinese consumer in 2023Figure 35 Price acceptance of teabags’ made of flowersin Chinese consumer in 2023Figure 36 Preference of teabags’ made of flowers efficacy in Chinese consumer in 2023Figure 37 Concern of Chinese consumer on buying teabags’ made of flowers in 2023Figure 38 Problem perception of teabags’ made of cereal in Chinese consumer in 2023Figure 39 Financing history of Chali Tea from 2017 to 2021Figure 40 Ranking of Brand Market Share in the Global Tea Market in 2020Figure 41 Lipton Internet WOMFigure 42 Twinings Internet WOMFigure 43 Survey on Perception of Industry Problems of Chinese Tea Bag Respondents in 2023Figure 44 A survey of gender, age structure and consumption characteristics of tea bag users in China in 2023Figure 45 Preference of beverage in different time of Chinese consumer in 2023Figure 46 Sales data of China online international tea fair in 2023