报告目录：一、“椰树涉擦边广告被罚”事件舆情监测分析“椰树涉擦边广告被罚”事件回顾“椰树涉擦边广告被罚”微博相关话题热榜“椰树被罚款”话题热度“椰树被罚款”话题言值走势“椰树直播间模特捂严实了”话题热度“椰树屡罚不改争议性营销”讨论情况“椰树涉擦边广告被罚”事件媒体关注分布“椰树涉擦边广告被罚”事件媒体观点二、“椰树涉擦边广告被罚”事件网民态度调查“椰树涉擦边广告被罚”事件消费者关注度“椰树涉擦边广告被罚”事件消费者看法椰汁消费者对椰树产品的消费情况品牌形象是消费者最关注的因素椰树产品品牌营销的讨论情况中国消费者对椰树被罚回应的态度中国消费者对被罚后椰树直播间转变的看法中国消费者认为椰树擦边广告屡罚不改的原因中国消费者期待椰树品牌广告营销方式的改进方向三、“椰树涉擦边广告被罚”事件舆情监测总结图表目录：图表1. “椰树被罚款”话题网络热度图表2. “椰树被罚款”事件网络口碑及主题词云图表3. “椰树直播间”相关话题网络热度图表4. “椰树屡罚不改的争议性营销”讨论热词及主题词云图图表5. “椰树涉擦边广告被罚”事件媒体关注分布图表6. “椰树涉擦边广告被罚”事件消费者关注度图表7. “椰树涉擦边广告被罚”事件消费者主要看法图表8. 中国椰汁消费者购买椰树产品的频率图表9. 中国椰汁消费者椰汁品牌选择情况图表10. 中国消费者认为品牌最重要的因素图表11.中国消费者对“椰树擦边广告营销”的看法图表12. “椰树擦边广告营销”对中国消费者购买意愿的影响图表13. 中国消费者对椰树被罚回应的态度图表14. 中国消费者对被罚后椰树直播间转变的看法图表15. 中国消费者认为椰树擦边广告屡罚不改的原因图表16. 中国消费者期待椰树品牌广告营销方式的改进方向Figure1. The topic of "Coconut Palm being fined" is hot on the InternetFigure2. "Coconut Palm was fined" incident network word of mouth and theme word cloudFigure3. "Coconut Palm broadcast room" related topics hot InternetFigure4. "Coconut Palm repeated punishment of controversial marketing" discussion hot words and theme words cloud mapFigure5. Distribution of media attention to the incident of "Coconut Palm involved in rubbing edge advertising is punished"Figure6."Coconut Palm involved in the edge of the advertising is punished" event consumer attentionFigure7. The main views of consumers in the case of "Coconut Palm involved in rubbing edge advertising is punished"Figure8. Frequency of coconut water purchases by Chinese consumersFigure9. Coconut water brand selection of Chinese coconut water consumersFigure10. Chinese consumers see it as the most important factor in brandsFigure11. Chinese consumers' views on "Coconut Palm rubbing advertising marketing"Figure12. The influence of "Coconut Palm edge advertising marketing" on Chinese consumers' purchase intentionFigure13. Chinese consumers have responded to the Coconut Palm punishmentFigure14. Chinese consumers' views on the change of the Coconut Palm broadcast room after being punishedFigure15. Chinese consumers believe the reason why Coconut Palm are repeatedly punished by advertisementsFigure16. Chinese consumers are looking forward to the improved direction of Coconut Palm brand advertising and marketing