报告目录：一、中国茶饮料行业背景概况中国茶饮料行业发展驱动因素：政策支持中国茶饮料行业发展驱动因素：居民收入及消费支出中国茶饮料行业发展驱动因素：人均消费中国茶饮料行业发展驱动因素：社会环境中国茶饮料行业发展驱动因素：技术创新二、中国茶饮料行业发展状况研究茶饮料的定义和分类中国茶饮料行业产业链分析中国茶饮料产业链上游发展情况：茶叶中国茶饮料产业链上游发展情况：乳制品、水果中国茶饮料产业链中游品牌图谱产业链中游：传统品牌稳优势，跨界品牌争入局产业链中游：茶饮品牌众多，市场竞争激烈产业链下游：线上线下销售渠道同步拓宽，推广渠道更加多样中国茶饮料相关市场规模数据：新式茶饮中国茶饮料相关市场规模数据：养生茶饮中国茶饮料相关市场规模数据：无糖饮料三、中国茶饮料行业消费者行为洞察中国茶饮料消费者画像（一）中国茶饮料消费者画像（二）口味口感成现制茶饮优势点，方便快捷成包装茶饮优势点零糖零卡零脂类茶饮料成为最受消费者青睐的包装茶饮类型超七成茶饮料消费者饮用包装茶饮的频率为一周1-4次近七成消费者购买包装茶饮会少量囤货，消费水平中等瓶装茶饮料为最受消费者青睐的茶饮包装形式六成消费者在2-3个品牌间选择茶饮料，口味习惯成主要原因连锁便利店和综合电商平台为线下线上主要购买渠道解渴解腻、运动补水、休闲娱乐成为茶饮料主要消费场景口味和含糖含卡量成为消费者关注的主要因素是否购买无糖茶饮与是否正在减肥的关联度分析超八成消费者看好茶饮料市场前景，食品安全和口味受关注较高四、中国茶饮料行业发展趋势分析中国茶饮料行业发展趋势分析（一）中国茶饮料行业发展趋势分析（二）图表目录：图表1.2017-2022年中国茶饮料行业相关政策（部分）图表2.1978-2023年中国居民人均可支配收入/人均消费支出图表3.1998-2023年中国居民食品烟酒人均消费支出图表4.2022年中国居民人均消费支出分布情况图表5.2014-2023年中国茶饮料相关专利每年新增数量图表6.2010-2023年中国茶叶产量图表7.2016-2023年中国乳制品产量图表8.2015-2022年中国水果产量图表9.中国茶饮料消费者购买过的包装茶饮品牌图表10.中国茶饮料消费者了解包装茶饮品牌的渠道图表11.2016-2025年中国新式茶饮市场规模及预测图表12.2022-2028年中国养生茶饮市场规模及预测图表13.2015-2027年中国无糖饮料市场规模及预测图表14.中国茶饮料消费者画像：性别/年龄/收入图表15.中国茶饮料消费者画像：区域/城市图表16.中国消费者偏爱现制茶饮的原因图表17.不同形式茶饮的市场接受情况图表18.中国消费者偏爱包装茶饮的原因图表19.中国消费者偏爱的包装茶饮类型图表20.中国茶饮料消费者喝包装茶饮的频率图表21.中国茶饮料消费者购买包装茶饮的单价图表22.中国茶饮料消费者单次购买包装茶饮的数量图表23.中国茶饮料消费者每月在包装茶饮上的平均消费图表24.中国茶饮料消费者偏好的包装形式图表25.中国茶饮料消费者偏好的茶饮规格图表26.中国消费者对尝试新品牌/口味的态度图表27.中国消费者对茶饮品牌的态度图表28.中国茶饮料消费者忠于某品牌的原因图表29.中国茶饮消费者偏爱的线下购买渠道图表30.消费者购买包装茶饮的渠道分布图表31.中国茶饮消费者偏爱的线上购买渠道图表32.中国茶饮料消费者购买包装茶饮的消费场景图表33.中国茶饮料消费者购买包装茶饮时关注的因素图表34.是否购买无糖茶饮与是否有减肥计划的交叉分析图表35.中国茶饮消费者对茶饮料市场前景的看法图表36.中国茶饮料消费者认为包装茶饮需改进的方面Figure1.2017-2022 China tea beverage industry related policies (part)Figure2.Per capita disposable income/per capita consumption expenditure of Chinese residents from 1978 to 2023Figure3.Chinese residents' per capita consumption expenditure on food, tobacco and alcohol from 1998 to 2023Figure4.Distribution of per capita consumption expenditure of Chinese residents in 2022Figure5.The number of newly added patents related to tea beverages in China each year from 2014 to 2023Figure6.China's tea production from 2010 to 2023Figure7.China's dairy production from 2016 to 2023Figure8.Fruit production in China from 2015 to 2022Figure9.Packaged tea brands purchased by Chinese tea beverage consumersFigure10.Chinese tea beverage consumers understand the channels for packaging tea beverage brandsFigure11.Market size and forecast of new tea drinks in China from 2016 to 2025Figure12.Market scale and forecast of China's healthy herbal beverage products from 2022 to 2028Figure13.Market size and forecast of China's sugar free beverage from 2015 to 2027Figure14.Portrait of Chinese tea beverage consumers: Gender/age/ incomeFigure15.Portrait of Chinese tea beverage consumers: Region/CityFigure16.The reason why Chinese consumers prefer freshly made teaFigure17.Market acceptance of different forms of teaFigure18.The reasons why Chinese consumers prefer packaged teaFigure19.The type of packaged tea preferred by Chinese consumersFigure20.Frequency of packaged tea drinks consumed by Chinese tea beverage consumersFigure21.The unit price of packaged tea drinks purchased by Chinese tea beverage consumersFigure22.The number of packaged tea drinks purchased by Chinese tea beverage consumers in a single purchaseFigure23.Average monthly consumption of packaged tea by Chinese tea beverage consumersFigure24.The preferred packaging form of Chinese tea beverage consumersFigure25.Tea beverage specifications preferred by Chinese tea beverage consumersFigure26.Attitudes of Chinese consumers towards trying new brands/tastesFigure27.Chinese consumers' attitudes towards tea brandsFigure28.Reasons why Chinese tea beverage consumers are loyal to a certain brandFigure29.Chinese tea consumers prefer offline purchase channelsFigure30.Channel distribution of consumers buying packaged tea drinksFigure31.The preferred online purchase channel for Chinese tea consumersFigure32.The consumption scenario of Chinese tea beverage consumers buying packaged tea drinksFigure33.Factors that Chinese tea beverage consumers pay attention to when buying packaged tea drinksFigure34.Cross-analysis of whether to purchase sugar-free tea and whether to have a weight loss programFigure35.Chinese tea consumers' views on the tea beverage market prospectsFigure36.Chinese tea beverage consumers believe that packaging tea needs improvement