报告目录：一、中国研学游市场发展状况全球研学游行业简介中国研学游行业简介中国研学游行业热度中国人均教育文化娱乐支出中国研学游行业市场规模中国研学游行业企业数量中国研学游行业政策发展二、中国研学游市场产业链分析中国研学游产品类型中国研学游行业产业链分析中国研学游产业链上游中国研学游产业链中游（一）中国研学游产业链中游（二）中国研学游产业链中游（三）中国研学游产业链下游三、中国研学游市场用户调研中国消费者参与研学游项目意愿调查中国消费者选择研学游目的地主要考虑因素中国消费者研学游项目期望目的地和费用分布中国消费者研学游项目期望时长和时间段中国消费者期望研学游项目类型中国消费者参加研学游项目主要目的中国消费者购买研学游产品考虑因素中国消费者期望项目反馈形式中国消费者认为研学游市场存在的问题四、中国研学游市场发展问题及未来趋势中国研学游市场存在的问题中国研学游市场未来趋势（一）中国研学游市场未来趋势（二）图表：图表1.小红书“研学旅行”笔记数浏览量图表2.抖音“研学旅行”话题播放量图表3.2019-2024年7月“研学”百度搜索指数图表4.2016-2023年中国人均教育文化娱乐支出图表5.2018-2028年中国研学游行业市场规模及预测图表6.2016-2023年中国研学游存续企业数量图表7.2016-2024年中国研学游行业政策发展变化图表8.2017-2018年教育部公布的中国中小学研学实践教育基地与营地数量图表9.2023年中国研学旅行存续企业数量Top10地区图表10.研学游产品主题类型图表11.2016-2023年中国中小学生数量图表12.2023年中国中小学校数量图表13.家长允许孩子参加研学游项目意愿调查图表14.影响家长不愿孩子参加研学活动因素图表15.消费者选择研学游项目的地主要考虑因素图表16.家长期望研学游项目地点图表17.家长期望单次研学游项目花费范围图表18.家长期望研学游项目时长图表19.家长期望研学游项目时间段图表20.消费者选择研学游项目类型图表21.家长让孩子参加研学游项目主要目的图表22.消费者购买研学游产品考虑因素图表23.家长期望研学游项目反馈形式图表24.消费者认为研学游市场存在的问题Figure 1.The number of views of Xiaohongshu's "research trip" notesFigure 2.Douyin topic playback volumeFigure 3.Study Tour Baidu search index from 2019 to 2024 JulyFigure 4.2016-2023 National per capita expenditure on education, culture and entertainmentFigure 5.Market size and forecast of Chinese Study Tour industry from 2018 to 2028Figure 6.The number of Study Tour enterprises in China from 2016 to 2023Figure 7.2016-2024 the changes of China's Study Tour industry policyFigure 8.The number of national research and practice education bases and camps in primary and secondary schools announced by the Ministry of Education from 2017 to 2018Figure 9.The top 10 regions in China in terms of the number of surviving enterprises in research travel in 2023Figure 10.Study Tour products theme typesFigure 11.Number of primary and secondary school students in China from 2016 to 2023Figure 12.Number of nationwide primary and secondary schools in 2023Figure 13.Parents are allowed to take part in the survey of their children's willingness to participate in the study tourFigure 14.Factors influencing parents' reluctance for their children to participate in research activitiesFigure 15.The main considerations for consumers to choose the location of the study tour projectFigure 16.Parents' expectations for the locations of study tour programsFigure 17.Parents' expectations for the locations of study tour programsFigure 18.Parents expect the duration of the study tourFigure 19.Parents expect the time period of the study tourFigure 20.Consumers choose the type of study tourFigure 21.The main purpose for parents to enroll their children in study tours.Figure 22.Factors consumers considered when purchasing Study Tour productsFigure 23.Parents expect feedback from the study tour programFigure 24.Consumers think there are problems in the study tour market