报告目录：一、“理想MEGA被抹黑”事件舆情监测分析“理想MEGA汽车被抹黑”事件回顾“理想MEGA汽车”微博相关话题热榜“理想MEGA汽车被抹黑”事件话题热度“理想MEGA汽车被抹黑”事件网络口碑“理想MEGA汽车被抹黑”事件情感走势舆情期间“理想MEGA”、“理想汽车”网络口碑“理想MEGA汽车被抹黑”事件媒体关注分布“理想MEGA汽车被抹黑”事件媒体观点二、“理想MEGA被抹黑”事件网民态度调查“理想MEGA汽车被抹黑”事件网民关注度网民对理想MEGA外观负面评价的观点理想MEGA退订量激增、销量大铁，原因究竟何在？小鹏汽车被卷入风波，偶然还是必然？网民对网络水军的看法“理想MEGA被抹黑”事件对车主、准车主的影响“理想MEGA被抹黑”事件对普通消费者的影响三、“理想MEGA被抹黑”事件舆情监测总结“理想MEGA被抹黑”事件商情监测总结图表目录：图表1. “理想MEGA”话题网络热度图表2. “理想MEGA被抹黑”事件网络口碑及主题词云图表3. “理想MEGA被抹黑”事件情感走势图表4. “理想MEGA”网络口碑及主题词云图表5. “理想汽车”网络口碑及主题词云图表6. “理想MEGA被抹黑”事件媒体关注分布图表7. “理想MEGA汽车被抹黑”事件网民关注度图表8. 网民针对网络上出现大量关于理想MEGA外观负面评价的观点图表9. 网民对理想MEGA发布当天有恶意P图流出的看法图表10. 网民认为理想MEGA退订量激增、销量大跌的原因图表11. 网民在警方介入调查事件中对小鹏汽车的看法图表12. 网友对网络水军的看法图表13. 外观风波后对车主、准车主的影响图表14. 外观风波后对普通消费者的影响Figure 1. "IDEAL MEGA" topic network heatFigure 2. Internet Word of Mouth (IWOM) and Theme Clouds for the "IDEAL MEGA was discredited" EventFigure 3. "IDEAL MEGA was discredited" event emotional trendFigure 4. Internet Word of Mouth (IWOM) and Theme Clouds for the "IDEAL MEGA"Figure 5. Internet Word of Mouth (IWOM) and Theme Clouds for the "IDEAL car"Figure 6. "IDEAL MEGA was discredited" event media attention distributionFigure 7. "IDEAL MEGA was discredited" event netizen concernFigure 8. Netizens responded to a number of negative comments about the IDEAL MEGA's appearance on the InternetFigure 9. Netizens for the IDEAL MEGA release of the day there are malicious P image outflow viewsFigure 10. Netizens believe that the IDEAL MEGA cancellation surge, sales fellFigure 11. Netizens in the police investigation incident of Xiaopeng car viewsFigure 12. Netizens' views on the network water armyFigure 13. The influence of the appearance storm on the owner and the prospective ownerFigure 14. The impact on ordinary consumers after the appearance storm