报告目录：一、“三只羊月饼”事件舆情监测分析“三只羊月饼”事件回顾“三只羊月饼”相关微博话题火爆引发全网关注“三只羊月饼”事件话题热度居高不下“三只羊月饼”事件呈一边倒的负面情感“三只羊月饼”事件社会反响强烈“三只羊月饼”事件主流媒体关注度高“三只羊月饼”事件媒体观点（一）“三只羊月饼”事件媒体观点（二）二、“三只羊月饼”事件消费者态度调查1.“三只羊月饼”事件消费者关注度2.消费者普遍认为三只羊宣传存在问题，欺骗消费者3.消费者因口味多元创新有面子选择香港月饼4.消费者认为美诚营销虚假和误导，担心其品质5.消费者对美诚拒绝退货行为表示不接受6.消费者对香港注册内地产销品牌普遍不认可7.月饼风波对三只羊直播间消费者的影响巨大8.消费者认为三只羊夸大宣传事件会影响购物信心9.三成消费者或因“三只羊月饼”事件减少直播购物10.近半消费者认为平台监管不足是事件的根本原因11.夸大宣传、售后缺保障、数据造假是直播带货三大问题12.主播门槛低且专业性不强被近半消费者诟病13.消费者认为直播需完善售后、主播素质、优化体验三、“三只羊月饼”事件舆情监测总结“三只羊月饼”事件商情监测总结图表目录：图表1.“三只羊”话题网络热度图表2.“三只羊月饼”事件情感走势图表3.“三只羊月饼”事件大众情绪图表4.“三只羊月饼”事件主题词云图表5.“三只羊月饼”事件媒体关注度图表6.“三只羊月饼”事件消费者关注度图表7.消费者针对网络上出现大量关于三只羊主播负面评价的看法图表8.消费者喜欢香港月饼的原因图表9.消费者对三只羊是否属于虚假宣传的看法图表10.消费者对美诚月饼营销模式的接受程度图表11.消费者对美诚月饼拒绝退货行为的看法图表12.消费者对香港注册、内地生产销售的品牌的看法图表13.月饼风波对三只羊直播间已购消费者的影响图表14.三只羊直播间消费者未来购买意愿图表15.消费者对三只羊主播夸大宣传行为的态度图表16.消费者对三只羊主播夸大宣传行为的看法图表17.消费者认为三只羊主播最需要完成的措施图表18.三只羊对消费者直播带货行业参与态度的影响图表19.消费者认为“三只羊月饼”事件的根本原因图表20.消费者参与直播带货时遭遇的问题图表21.面临问题时消费者的维权手段图表22.消费者认为直播带货目前存在的不足图表23.消费者对直播带货的改进建议figure1."THREE SHEEP Mooncake Advertisement" event emotional trendfigure2."THREE SHEEP Mooncake" event emotional trendfigure3.The public sentiment towards the "THREE SHEEP Mooncake" incidentfigure4.Topic word cloud of the "THREE SHEEP Mooncake " incidentfigure5.Media attention on "THREE SHEEP Mooncake "figure6."THREE SHEEP Mooncake" event consumer concernfigure7.The views of consumers on the large number of negative evaluations about THREE SHEEP anchor on the internetfigure8.The Reasons Why onsumers Love Hong Kong Mooncakesfigure9.Consumers' opinions on whether the THREE SHEEP is false propagandafigure10.The acceptance level of Meicheng mooncake marketing model by onsumersfigure11.Consumers' views on the behavior of refusing to return Meicheng mooncakesfigure12.Consumers' views on brands registered in Hong Kong and produced and sold in the mainlandfigure13.The impact of the mooncake storm on the consumers who have purchased with THREE SHEEPfigure14.Consumers' future buying intentions of THREE SHEEPfigure15.Consumers' attitude towards the exaggerated propaganda behavior of THREE SHEEP anchorsfigure16.Consumers' views on THREE SHEEP anchor's exaggerated propaganda behaviorfigure17.Consumers think that the THREE SHEEP anchors need to complete the most important measuresfigure18.The impact of THREE SHEEP on the attitude of consumers to participate in the live streaming industryfigure19.The fundamental reason that consumers believe caused the "THREE SHEEP Mooncake " incidentfigure20.Problems encountered by consumers when participating in live streamingfigure21.Consumers' means of protecting their rights when faced with problemsfigure22.Consumers believe that there are currently shortcomings in live streamingfigure23.Consumers' suggestions for improving live streaming